BillFront has raised $35 million in Series A funding to help digital media companies fuel their growth.
FinLeap’s venture BillFront will use additional funding to expand the company growth and to support its fast-growing customer needs. Furthermore, it will continue to develop its proprietary technology and will add new strategic hires to the team.
BillFront uses unique technology, based on a data-driven risk management methodology, which connects directly to media companies’ invoicing systems and automatically suggests eligible invoices for financing. The venture’s customers, which include advertising agencies, Demand-Side and Supply-Side-Platforms, ad-exchanges, networks, as well as publishers and app developers, therefore are able to receive financing in a fraction of the time compared to traditional capital providers.
BillFront is solving a huge pain of the fast-growing digital media industry: On one hand, it still suffers from long payment terms offered by many of the largest media buyers, which can be sometimes as long as 120 days. On the other hand, it can be quite advantageous towards business relationships with (traffic-) suppliers to be able to offer short payment terms. BillFront helps to bridge that gap.
BillFront Co-Founder and Managing Director Christopher Vogt said: “There is a clear need for growth capital within ad-tech, and our solution provides an attractive alternative to expensive equity capital on one hand, and often inflexible debt financings on the other. And, we make requesting funds through our platform so seamless that our clients can focus more on their core business.”
The investors in the venture include FinLeap, 4finance (a global leader in online and mobile financing solutions to consumers) and NIBC Bank Deutschland (a leading provider of structured finance solutions in Europe).
Thom Rasser, CEO of NIBC Bank Deutschlands, commented: “BillFront’s expertise within the fast growing ad-tech market, combined with their excellent tech-enabled risk methodology, convinced us to start a partnership with an international fintech for the first time.”
BillFront was co-founded by Christopher Vogt and Greg Dimitriou. The two Co-Founders of BillFront combine several years of working experience in Finance and ad-tech. Dimitriou worked 12 years for JP Morgan in the media investment banking space and Vogt held a leading position at a major demand-side platform in Germany.
Greg Dimitriou, Co-Founder and Managing Director of BillFront concludes: “With this financing, we are adding two more strong partners that enable us to execute our vision of becoming the leading alternative finance platform for digital media businesses.”