finleap exit: New shareholder structure at financeAds International
Berlin, 18.05.2021 – As of today, financeAds International (FAI), the leading marketing partner for banks, insurances and FinTech with clients such as Deutsche Bank, Santander, UniCredit and Raisin, will operate fully under the umbrella of the financeAds Group and verticalAds Group, as the involved shareholders officially announced today. FinTech investor finleap sold its shares as a minority shareholder of financeAds International to the verticalAds Group in a profitable exit on May 11 after six years of successful cooperation.
Founded in Berlin in 2015, financeAds International GmbH specializes in performance-based online marketing for the financial industry. The company works with more than 10,000 top-class publishers from the finance and FinTech sector and is currently operating in ten European markets with more than 900 active affiliate programs. This makes financeAds the leading affiliate network in the financial sector. Its services are aimed at banks, insurance companies and FinTechs, as well as website operators (affiliates/publishers) and financial brokers.
For finleap, FAI was one of its first ventures in 2015 and an important milestone on the way to becoming the leading fintech ecosystem in Europe represented by the investor today. finleap is now selling its shares as a minority shareholder to the verticalAds Group, which is currently the leading provider of specialized performance networks and is active in the energy/telecommunications and retail sectors for a further 200 well-known advertisers. With a targeted focus on affiliate advertising business, the group stands for innovative technological solutions and aims to significantly expand its own reach within Europe and in the financial industry. Ralf Fischer, CEO of verticalAds Group GmbH, explains: “So far, we have grown almost exclusively in Germany, especially in the newer verticals. The next step is internationalization. Even though each vertical is an expert in its field, there are many potential synergies.”
FAI is also currently looking to expand its reach in the European market and consolidate its leadership position as a marketing partner for financial and insurance companies, Alvise Perissinotto, Managing Director of financeAds International GmbH, welcomes the group’s expansion plans: “I am very much looking forward to working under the verticalAds Group in the future. We now see the opportunity to achieve further synergy effects, to focus our technological development more strongly as well as to consolidate our presence in Europe together with the Group.”
FAI was already one of the fastest-growing, specialized service providers for performance-based marketing in the financial sector since its founding. With the venture, finleap not only made a profitable investment, but also brought FAI’s experience, contacts and technology into its own ecosystem. FAI played a key role in finleap’s expansion into the Direct2Customer business. financeAds International GmbH itself gained a great deal of expertise through finleap’s FinTech and financial know-how and, thanks to the centralized support, was able to focus entirely on achieving its goals and expanding across Europe. “finleap has supported us immensely, first of all through its expertise, and – most importantly – by giving us access to an immeasurably valuable network of relevant customers through its ecosystem,” explains Perissinotto. “Thanks to the entire finleap team and its ecosystem of financial disruptors, we’ve been able to grow year after year.”
No changes are planned within the internal structure of financeAds. Moreover, financeAds will remain in close cooperation with the finleap ecosystem after the exit. Ramin Niroumand, CEO and founder of finleap, also emphasizes: “We are pleased that the long-standing, successful cooperation will continue on this new basis, and we are sure that we will continue to benefit from each other’s respective expertise.”
About financeAds International GmbH
Founded in Berlin in 2015, financeAds International GmbH specializes in highly performing marketing activities for the finance industry. The company operates a leading affiliate network in the financial sector with more than 900 active affiliate programs in Europe.
For more information about financeAds, please visit: www.financeads.com.
finleap is Europe’s leading FinTech ecosystem, headquartered in Berlin. finleap was founded in 2014 by IONIQ Group and Ramin Niroumand, and has since built and scaled 18 companies and added more to its ecosystem through acquisitions. These include companies such as Solarisbank, CLARK, Penta and PAIR Finance. In addition to access to capital, finleap offers a network of investors as well as partners and top talent. Since its inception, the finleap ecosystem has raised over 550 million euros in funding rounds and today consists of more than 1,500 employees from 80 nations.
For more information on finleap, please visit: www.finleap.com.
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